> ## Documentation Index
> Fetch the complete documentation index at: https://ownpay.org/docs/llms.txt
> Use this file to discover all available pages before exploring further.

> ## Agent Instructions
> OwnPay is licensed under AGPL-3.0 and is completely free - no licensing fees.
> Production docs URL: https://ownpay.org/docs - append .md to any page URL for clean markdown.
> OwnPay requires PHP 8.3+, MySQL/MariaDB, and Redis.
> MCP server available at https://ownpay.org/docs/mcp for programmatic documentation queries.
> Use root-relative links (e.g. /quickstart) for internal navigation - do NOT include /docs prefix.
> Plugin development: consult /developer/plugin-types/ pages for correct interfaces and manifests.

# Branding Settings - Logos, Favicons, and Admin Identity

> Customize the OwnPay administrative title, upload global light and dark logos, set favicons, and manage the admin panel site identity settings.

The Branding Settings tab controls the default visual identity of your OwnPay administrative panel. It allows you to configure browser tab titles, upload logo assets for the dashboard, set custom favicon files, and adjust SEO keywords and taglines.

## Getting here

1. Log in to the OwnPay admin dashboard as the super-administrator
2. Under the **SYSTEM** section in the left sidebar, click **Settings**
3. Under the **Settings** header tabs, click **Branding**

## Page sections

### 1. Logo and favicon uploads

* **Site Logo:** Upload a custom logo displayed in the header. Recommended: `200x60px` in PNG or SVG formats
* **Favicon:** Upload the browser address bar icon. Recommended: `32x32px` in ICO or PNG formats

### 2. Site identity and SEO

* **Admin Panel Title:** Sets the browser tab title text when viewing the administration dashboard
* **Site Title (SEO):** Used in the `<title>` tag on the public landing page
* **Site Meta Description:** Short descriptive summary (150-160 characters) shown under search results
* **Site Keywords:** Comma-separated search keyword terms
* **Brand Tagline:** Visual slogan shown on public pages

## Fields and options reference

| Setting Name              | Input Type  | Example / Format               | Description                                |
| ------------------------- | ----------- | ------------------------------ | ------------------------------------------ |
| **Site Logo**             | File Upload | PNG, SVG, JPEG, WebP           | Main dashboard header visual brand logo    |
| **Favicon**               | File Upload | ICO, PNG, SVG                  | Small icon shown in browser tab headers    |
| **Admin Panel Title**     | Text Input  | Own Pay Admin                  | Browser title for administrative views     |
| **Site Title (SEO)**      | Text Input  | Own Pay - Secure Payments      | Browser title for public landing views     |
| **Site Meta Description** | Text Area   | Self-hosted payment gateway... | Description shown in search engine results |
| **Site Keywords**         | Text Input  | payment gateway, fintech       | Meta keywords index                        |
| **Brand Tagline**         | Text Input  | Payments you actually own      | Visual brand tagline                       |

## Best practices

* Use transparent PNG or SVG vector files for the **Site Logo** to ensure it displays correctly in both light and dark display modes
* Keep the **Site Meta Description** between 150 and 160 characters to optimize search engine snippet previews
* Do not upload large image files (over 1MB) for the logo or favicon, as they will slow down page load times

## Common mistakes and troubleshooting

| Symptom                            | Cause                                | Fix                                                                |
| ---------------------------------- | ------------------------------------ | ------------------------------------------------------------------ |
| Logo not updating on checkout      | Brand caching or wrong brand context | Clear cache and verify you're editing the correct brand            |
| Favicon not showing in browser tab | Browser cached old favicon           | Hard-refresh the page (Ctrl+Shift+R) or clear browser cache        |
| Dark mode logo looks wrong         | Light logo used on dark background   | Upload separate logos for light and dark mode in branding settings |

## Related pages

* [Landing Page Settings](/user-guide/appearance/landing-page) - Manage hero text and FAQ cards
* [Themes](/user-guide/appearance/themes) - Choose visual templates for checkouts
* [System Settings](/user-guide/system/settings) - General site configurations


## Related topics

- [Brands - Multi-Tenant Isolation for Payment Merchants](/docs/concepts/brands.md)
- [System Settings - Timezone, Locale, and Maintenance Mode](/docs/user-guide/system/settings.md)
- [Brands - Create and Configure White-Label Storefronts](/docs/user-guide/people/brands.md)
- [Features and Capabilities](/docs/resources/features.md)
- [Themes - Customize Checkout Appearance and Styling](/docs/user-guide/appearance/themes.md)